CSI Completes Acquisition of Apiture Learn More

Headshot of Jennifer Dimenna
Apiture
Enterprise Partner Management
Jennifer Dimenna
Jennifer Dimenna is the SVP of Enterprise Partner Management at Apiture, a digital banking provider based in Wilmington, NC. For the past 20+ years, she has led teams of product managers, business analysts, and user experience designers to design, build, and integrate innovative digital banking solutions. She started her career with a degree in Technical Communication at Georgia Tech and continues to live in Atlanta.

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Digital Banking for Millennials: The Key to Attracting the Next Generation of Entrepreneurs

Only a small percentage of millennials have chosen community banks (6%) or credit unions (8%) as their primary institution. However, 44% of millennial-run businesses are likely to switch primary institutions in the next two years — and more than half (55%) would prefer to bank with a community bank or credit union if it offered products and capabilities similar to a large bank. If your financial institution looks to expand in this key business segment, consider the following four key strategies to help you stand out.