Our history & mission

Apiture was started in 2017 as a joint venture between First Data Corporation and Live Oak Bank with a mission to reimagine the digital banking experience across the industry.

At Apiture, our goal is to provide banks and credit unions of all sizes the ability to take control of their digital experience, exceeding their customers’ and members’ expectations. We strive to provide a best-in-class client experience with our team of product and customer success experts offering personal support each step of the way.

With offices in Wilmington, North Carolina and Austin, Texas, Apiture currently serves hundreds of customers across the United States.

Meet our leadership team

  • Chris Babcock
    Chief Executive Officer
    chris.babcock@apiture.com
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    Chris Babcock

    Chris has over 25 years of experience in financial services technology with a balanced background across technology, business, sales, and delivery. Chris was a co-founder of the Americas office of Clear2Pay in 2005 as CTO. After the FIS acquisition of Clear2Pay in 2014, Chris held leadership roles in technology, product management, sales, and pre-sales. Prior to his tenure at FIS and Clear2Pay, Chris held various technology and leadership positions at S1 Corporation and Accenture. Chris holds a Bachelor of Science degree in Computer Science from Duke University.

  • Christopher Cox
    Chief Operating Officer
    chris.cox@apiture.com
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    Christopher Cox

    Chris Cox serves as the Chief Operating Officer of Apiture and oversees all aspects of business operations. Previously, Chris was the General Manager of First Data’s digital banking business. He also led mobile payment product development efforts at First Data. Prior to joining First Data, Chris was a Principal Consultant at Diamond Management & Technology Consultants and a Staff Consultant at CSC Consulting. Chris has more than 20 years of experience in banking, payments, mobile commerce, product innovation, and technology strategy. Chris holds a bachelor’s degree in mathematics from Miami University in Ohio, and an MBA from Duke University.

  • Matt Ellis
    Chief Revenue Officer
    matt.ellis@apiture.com
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    Matt Ellis

    Matt is a proven leader with over 25 years experience in banking and technology. Matt began his career at Bank of Boston in various product and project management positions. After Bank of Boston was acquired by Bank of America, Matt shifted from banking to technology, with leadership positions in Sales, Product and General Management at S1, Clear2Pay, ACI and Merrill.

  • Ash Good
    Chief Financial Officer
    ash.good@apiture.com
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    Ash Good

    Ash Good is the Chief Financial Officer at Apiture. Prior to Apiture, Ash served as the Chief Audit Executive at PPD, a global contract research organization (CRO). Additionally, Ash spent 11 years at GE where he held roles as Lean Six Sigma Black Belt, Business Unit Controller, FP&A Manager, and Business Unit Finance Leader in the Aviation and Nuclear businesses. He started his career as a Branch Manager and Small Business Banker for First Citizens Bank and Wachovia (now Wells Fargo). Ash is a graduate of Appalachian State University with a degree in Finance and holds an MBA from Xavier University in Cincinnati, Ohio.

  • Daniel Haisley
    EVP, Open Product Management
    daniel.haisley@apiture.com
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    Daniel Haisley

    Daniel Haisley serves as the Executive Vice President of Open Product Management at Apiture. Daniel is a reformed community banker and lifelong technology enthusiast with more than 10 years’ experience. Previously, Daniel served as Head of Product for Live Oak Bank. Prior to Live Oak, Daniel led the digital innovation team at 1st Source Bank in South Bend, IN. His experience includes product development, financial services innovation, and multiple roles across financial services. Daniel holds a bachelor’s degree in Financial Counseling and Planning from Purdue University and is an alumnus of the Graduate School of Banking at the University of Wisconsin.