Discover the latest research from Datos Insights on how small businesses choose financial institutions—and how community financial institutions can win their loyalty. The report, Datos Matrix: Leading Providers of Digital Small Business Banking, uncovers the trends shaping the marketplace and what small businesses require of their digital banking provider.
Meeting Small Business Expectations
Today’s small businesses seek technology tools that streamline banking so they can focus on growing and managing their business. These tech-savvy businesses are revenue-driven, willing to pay for the right tools, and demand more from their financial institutions, such as:
- Operational efficiencies with AI
- Tighter integrations with business platforms
- Faster payments
- Business intelligence
Report Uncovers Key Differentiators
This report provides financial institutions with insights about leading technology providers, ranking them on capability and performance—including customer satisfaction, implementation success, and feature innovation. It also highlights gaps between small businesses’ needs and current offerings.
Insights include:
- Greater AI use in banking and payments
- A need for more flexibility and open platforms that easily integrate to third-party fintechs
- Requirements for more robust capabilities, such as real-time reporting and money management, to help financial institutions attract and retain small businesses.
Apiture Leads the Digital Banking Market
The report names Apiture a Market Leader for small business digital banking, noting that its exclusive focus on digital banking allows for innovation in this space. It calls out the following differentiators:
- Ease of use and continuous innovation
- Capability to deliver customized, tailored client experiences
- Ability to help institutions attract and retain business clients and generate fee-based revenue via cross sales
- Strong service and support, with consistent communication and timely updates
- Competent, proactive team that adapts to market changes
Get the Report
Download the report to learn why Apiture earned the highest score for both client satisfaction and client outcome/impact among digital banking vendors.
