What Small Businesses Want—And What You Must Deliver
Discover the latest research from Datos Insights on how small businesses choose financial institutions—and how community financial institutions can win their loyalty.
Meeting Their Expectations
Today’s small businesses are tech-savvy, revenue-driven, and willing to pay for the right tools. They demand more from their financial institutions, such as:
- Operational efficiencies with AI
- Tighter integrations with business platforms
- Faster payments
- Business intelligence
Report Uncovers Key Differentiators
The Datos Matrix report provides financial institutions with insights about leading technology vendors, ranking current providers in the marketplace on capability and performance—including customer satisfaction, implementation success, and feature innovation.
It also highlights trends shaping the marketplace and gaps between small businesses’ needs and current offerings.
Insights include:
- Increased traction for AI use in banking and payments
- A need for greater flexibility and more open platforms that more easily integrate to third-party fintechs
- Desire for more robust capabilities to attract and retain small businesses, such as real-time reporting and money management
Datos Matrix Names Apiture a Market Leader
Apiture is proud to be named a Market Leader for small business digital banking. The report notes Apiture’s exclusive focus on digital banking allows it to specialize and innovate in this space. Specific differentiators include:
- Ease of use and continuous innovation
- Flexibility to create unique, personalized client journeys
- Ability to help financial institutions attract new and retain existing business clients and generate fee-based revenue via cross-sell opportunities
- Strong service and support, with consistent communication about enhancements and timely delivery of updates
- Highly competent, proactive team that is adaptable to market changes
Download the Datos Matrix to learn more.