Turn Customer Data into Action

Personalize how you connect with your customers or members with Intelligence Studio. The tool derives data from your core, platform usage and engagement digital banking preferences, integrated service providers, and data enrichment partners to surface AI-driven signals about customer behavior, life-stage changes, and growth opportunities.

By recognizing what is changing and what may matter, Intelligence Studio surfaces insights that would not otherwise be apparent. With that context, you can build strategies and act on them all within one workspace.

Put Data to Work

Intelligence Studio brings signals and audiences together in one workspace, supporting a wide range of use cases, including:

Signal discovery. Surface AI-driven signals about customer behavior, life-stage changes, and likely needs, so you can see what may be changing in an account holder’s financial life.

Audience building. Combine signals and attributes into targetable audiences, so you can identify who to engage, why now, and with what opportunity, instead of relying on broad segments and static lists.

Targeted marketing. Push audiences into Engage, digital banking, and your marketing workflows to deliver more relevant campaigns and in-the-moment experiences.